Every dress has a story. Ours starts in San Francisco, with thoughtful design and American craftsmanship. We started Amy Kuschel in 1999 with a collection of simple, elegant wedding gowns. At the time, it was hard to find elevated style that was affordable. All these years later, with plenty of hands-on dressmaking expertise and thousands of really cool brides, our goal is still the same: to create elegant dresses that are attainable and cut-to-flatter with clean, iconic lines. When you walk down the aisle in style that’s thoughtfully designed to reflect your personality, you say “I do” with grace and confidence. It’s the perfect way to start a lifelong love affair.